The Future of Breaking News

Till now I have been talking about how YouTube has affected breaking news, now I want to talk about what the future holds for YouTube and for breaking news. In a recent post on the YouTube Blog, YouTube has decided to create a news feed that tracks breaking news. YouTube stated in their blog that they will be working with the University of California at Berkeley’s Graduate School of Journalism to help them with this new project. The point of this news feed is to make it easier for journalists and citizen journalists to track what news is breaking right now. The news feed will be put on YouTube’s CitizenTube, a political and news channel.

YouTube is not the only online channel that is breaking news first, Twitter has been a major way of breaking news as well. Many broadcasting news stations and traditional newspapers use Twitter as way to search for breaking news or to report breaking news. Not only is Twitter a means of breaking news, but it is also used to continue the conversation. Many broadcast news stations use Twitter to connect with their audience by allowing the public to send questions via Twitter and then the news station will answer them on air. So what’s in the future for Twitter? Well according to the Mashable Social Media’s blog the Future of Twitter:

“It’ll be a hub of hyperlocal news, be used more by devices than humans (eg. cars that Tweet their location) and replace chat applications for many people.”

The future is always unknown, but YouTube will be there to tape it and Twitter will be there to tweet it.

2011
10/26
CATEGORY
Future of Social Media
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Why Youtube is so effective

 

Since YouTube was created in 2005, no one knew what kind of impact it would become on society.   YouTube has created stars such as, Justin Bieber an iconic pop singer and Dylan O’Brien an actor on the show Teen Wolf who got famous through his YouTube videos. YouTube gives breaking news and can be a tool used to break new ways of education. But the main reason why YouTube is so effective is because anyone can post whatever they want and instantly.

People around the world could be uploading videos of what is happening in their country in a time of war that not even most broadcast news stations can get a hold of. Broadcast news stations will even use the footage for their breaking news stories to show the truth of what is going on, and people find it more effective because it is coming from a first-hand witness.

YouTube is also a source of educational information. Businesses and non-profit organizations use YouTube as a way to educate people about their business; and what is even better is that YouTube is a free advertisement. Companies will also use YouTube as a means to communicate to their consumers on a personal level, by giving the consumers a face that is behind the company. CEOs will even use YouTube as a source of media for a crisis. For example, if a company gets bad media about an incident in their company a CEO can give a broadcast on YouTube about what is really going on and how the company is trying to fix the problem.

Overall, YouTube has changed how society communicates. Citizens are now journalists. People now have control over their own destiny. Businesses can educate. YouTube changed society because it has brought the world just a little closer.

2011
10/19
CATEGORY
Uncategorized
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United Airlines breaks guitars

Now a days it seems that to get anyones attention people have to make youtube videos, which was the case for country singer, Dave Carroll. Dave Carroll and his band were traveling with United Airlines when his $3,500  Taylor Guitar was broken and when he went to make a claim with United Airlines about what they were going to do, they stated that he was ineligible for compensation because he did not make his claim within the 24 hour time-frame. Therefore, Dave Carroll and his band made a youtube video about how he was poorly treated, which got 10,944,003 views and the video went viral. When the video went viral the media got a hold of the story, which put pressure on United. United called Dave to apologize and asked to use his song as an example to their employees. Dave’s song also went number one on iTunes. The youtube video was so succesful that is launched Dave’s career and was a hit story on CNN and 20/20.     

This situation is a perfect example of how youtube and other social media outlets can be used as a way for customers to get out how they really feel if a company is not responding they way they should. More people now have instant access and quickly upload from their phones and the media is going to youtube and other social networks to get their cover stories like Dave’s. Even though United Airlines got a bad reputation, it is a way for customers and companys to have a two-way communication and companies to learn from their mistakes and correct them for the future.

2011
10/05
CATEGORY
Uncategorized
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Viral News

My name is Heather Murray and I am a senior at University of West Florida. I chose to write about how youtube has become the new media outlet for breaking news. More news channels are using youtube stories as breaking news because posting a video from ones phone or video camera is instantaneous and news channels can not keep up. Not only are big news stations using youtube as a source for their stories, but unsatisfied customers are using youtube to vent about a product they were not happy about, which goes viral and a company can not ignore what is going on. For example, when a customer was not happy about how their guitar was handled on his flight he made a youtube video that went viral and airline had to respond.  Or another example is of the employees at Dominos who played a prank and put it on youtube got fired for what they did. My blog post will be about the changes of viral news and how youtube has turned into a leading source for breaking news.

2011
09/26
CATEGORY
dominos
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